A. Zuker
The musical reflections of Russian art-management
Academic art and business, the lack of developed system of their relations in Russian province, the causes of the failures are in the centre of author’s attention.. The structure of art management that is young in Russia, its goals and tasks is described. The activity of Sverdlovsk Philharmonic is given as a good example.
Key words
art management, public relations, fundraising, Sverdlovsk Philharmonic.