Folklore forms of advertising in the native musical art of the XVIII–XXth centuries
The article is devoted to scantily explored phenomenon – re-creation of the street trade scenes in composers’ works of different ages. The author notes the social-cultural significance of such «phonic pictures» as important element of daily urban life for a period of many centuries, characterizes the artistic-aesthetic potential of trade shouts to be realized by Russian composers of the classical era and the Age of Romanticism. In the centre of researcher’s attention are the episodes of street trade presented in operas by V. Pashkevich («St. Petersburg Gostiny Dvor») and A. Bullandt («Sbitenschik»), M. Vielgorsky («Gipsies») and A. Serov («Hostile Force»), N. Rimsky-Korsakov («Mlada», «Sadko») and M. Mussorgsky («Sorochintsy Fair»). A subsequent development of the trade theme in works by native composers is examined on examples of the ballet «Petrouсhka» by I. Stravinsky and the 1st Piano Concerto by A. Khachaturyan.
street trade, early forms of advertising, trade shouts, Russian opera theatre of the close of the XVIIIth and the XIXth centuries.