Сitation of classical music in mediatext structure

The purpose of this article — to designate the directions of the analysis of the mediatext in aspect of citing. On an example of the analysis of feature films «Death in Venice» (dir. L.Visconti) and «Gisele's Mania» (dir. A.Uchitel, comp. L.Desyatnikov) functions and principles of introduction of classical music in the mediatext are defined.